Mica absorbs moisture, gives the eye shadow shine and luster, and makes it opaque. They make up about 30% of eye shadow powders and 25% of cream eye shadows. In order to make eye shadow, there must be a balance between the fillers and binders.īase fillers are usually minerals such as mica, talc or kaolin clay, which add bulk and texture to eye shadow. Įye shadow has gone through many different phases, for example during the 1920s when smoky eyes were in trend or in the 1930s when people added many colors to their eyeshadow looks.Įye shadows typically consist of four types of ingredients: base fillers, binders, slip and preservatives. The product was sold as ‘Eye Sha Do’ in 1922, but by the 1930s, eye shadow had become the common name used by Elizabeth Arden and other cosmetic companies such as Helena Rubinstein and Max Factor. Eye shadow was advertised ‘Arden Eye Shadow’ in newspapers as part of the Arden Venetian Preparations range of cosmetics in 1919. In 1914 she introduced eye shadow to her own salons in the US. Cosmetics company founder Elizabeth Arden visited beauty salons in Paris in 1912, studying the products and techniques. Modern usage Įarliest evidence of a commercial product called ‘eye shadow’ dates to the 1910s in the United States. The less eyeshadow one wore, the more respected one was. Eyeshadow or eye paint was very popular during the Victorian era ( c. Many women would often dust rice powder to hide any imperfections or freckles on their faces. Over the years many women have used burnt matches to intensify their eye makeup. Traces of eye paints, most commonly malachite, a green mineral, and galena, a black mineral, as well as cosmetic palettes, pots and applicators have been found in burials from this period. The earliest direct archeological evidence for eye makeup dates back to predynastic Egypt ( c. Humans have used cosmetics for thousands of years. There are also makeup wipes that can be used. Eye shadow, eyeliner, and mascara may also be removed using baby oil. Generally it is easy to remove, and simple water and soap can be used. To remove eye shadow, a commercial eye makeup remover can be utilized, though a rich face wash will usually remove all traces of color. However, you must not forget to include a primer to limit the chances of creases in your eye shadow later. The most important aspect of applying eye shadow, and makeup in general, is blending well. Typically application is done using fingers or brushes. Video demonstrating application of eye shadow.Įye shadow can be applied in a wide variety of ways depending upon the desired look and formulation. Natural eye shadow can range anywhere from a glossy shine to one's eyelids, to a pinkish tone, or even a silver look. The use of eye shadow attempts to replicate the natural eye shadow that some women exhibit due to a natural contrasting pigmentation on their eyelids.
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Depending on skin tone and experience, the effect of eye shadow usually brings out glamour and gains attention. Many people use eye shadow simply to improve their appearance, but it is also commonly used in theatre and other plays, to create a memorable look, with bright, bold colors. In India, eye liner, called Kohl, played a prominent role in various dance forms and ceremonies such as weddings. In Gothic fashion, black or similarly dark-colored eye shadow and other types of eye makeup are popular among both sexes. In Western society, it is seen as a feminine cosmetic, even when used by men.
Just like other trends, eyeshadow looks also have trends.Ĭivilizations around the world use eye shadow predominantly on females but also occasionally on males. It is usually made from a powder but can also be found in liquid, pencil, cream or mousse form.
Eye shadow comes in many different colors and textures. Eye shadow can also be applied under eyes or to brow bones.Įye shadow can add depth and dimension to one's eyes, complement one's eye color, make one's eyes appear larger, or simply draw attention to the eyes. Purple eye shadow is intended to create the illusion of depth and to attract attention to the eyes.Įye shadow (or eyeshadow) is a cosmetic applied primarily to the eyelids to make the wearer's eyes stand out or look more attractive.
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